• People are finding it easier to switch off or ignore traditional advertising, particularly through traditional media environments such as television or radio.
Social media give brands the opportunity to interact with customers through targeted communications that customers can choose to engage with on their terms. For example, a consumer may visit a branded YouTube channel as opposed to deliberately ignoring advertisement breaks on television.
• Social media’s potential to go viral is one of its greatest benefits; if users like the content, then they will share it with their communities.
• Social media allow you to create an online community for your brand and its supporters.
• Social media can tie in nicely with any of your other online marketing tactics; a holistic e-marketing strategy is always the best strategy.
• Social media allow you to engage with an online community and allow you to connect your brand to the appropriate audience.
• Social media have created a forum for brand evangelists. Companies (Swift Foxx) should embrace as well as monitor this, as users with negative opinions of your brand have access to the same forum.
• The various platforms allow you to access a community with similar interests to your own, that is, networking without borders.
• The numerous interactions allow you to garner feedback from your communities.
• Feedback from social media sites helps drive both future business as well as marketing strategies.
• The range of media enables you to learn more about your audience’s likes, dislikes, behavior, and so on. Never before has this much information been available to marketers; market research just got a whole lot cheaper.
• Niche targeting just got a whole lot easier.
There are huge risks as well as opportunities. Social media facilitate a two-way conversation between customer and company. This necessitates that the company shifts approach from “deploy and watch” to one of constant involvement with the audience.
Source: SwiftFoxx
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